(二)經濟環(huán)境
歐美理論在線電影
2024-08-13 06:11:35
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劇情簡介
歐美理論在線電影劇情介紹:
(二)經濟環(huán)境
宏觀經濟環(huán)境在很大程度上制約著傳媒業(yè)的形態(tài)。如果一國的居民大多買不起電視機,這個國家的電視業(yè)怎么可能發(fā)展起來?在20世紀90年代中期,中國絕大部分家庭還沒有計算機。在此后的幾年中,有多少中國家庭能夠有能力購買計算機,對于要進入互聯(lián)網行業(yè)的公司來說,這是一個關鍵問題,也是由宏觀經濟環(huán)境決定的問題。
進入20世紀90年代,特別是1993年十四屆三中全會確立社會主義市場經濟的改革模式以后,社會各方面的力量得到充分調動,國際資本加速涌入中國,中國逐步成為世界的大工廠。從20世紀90年代中期的時間點觀察,中國經濟正在加快發(fā)展,人民生活水平穩(wěn)步提高。但是,對于傳媒業(yè)來說這并不足夠,因為傳媒業(yè)面對的是千家萬戶的普通百姓。經濟發(fā)展了,居民收入不一定能得到同步的增長。比如,在計劃經濟體制之下,經濟發(fā)展的成果掌握在政府手中,大部分用于再生產的積累,人民生活水平并沒有得到相應的提高;在資本主義發(fā)展早期,經濟發(fā)展的成果大多被資本占有,工人的生活長期處于較低的水平。中國會不會重走這些老路,從當時的情況判斷不會這樣。中國自從改革開放以來,每一次制定的重大階段性發(fā)展目標,都同時強調GDP和人民生活水平的提高。事實上,從20世紀70年代末到90年代中期這十幾年,在經濟發(fā)展的同時,城鄉(xiāng)居民家庭收入和生活水平確實有了很大的提高。從市場經濟的角度看,中國此時在全球經濟中的競爭優(yōu)勢主要是勞動力要素價格低廉。因而,中國企業(yè)可以為世界生產各種勞動密集型產品,并在國際市場上取得優(yōu)勢;跨國公司紛紛把勞動密集型環(huán)節(jié)安排在中國。由于中國政府采取了嚴格的計劃生育政策,中國的勞動力規(guī)模增長緩慢,而企業(yè)對勞動力的需求在不斷擴大,這必將導致勞動力價格的攀升。拉美、東南亞一些國家的經驗也表明,靠勞動力價格優(yōu)勢取得發(fā)展的國家,經過一段時間以后,勞動力價格會大幅上升。從居民家庭的角度看,勞動力價格上升就意味著大部分家庭的收入提高。20世紀90年代中期,中國大部分家庭已經有了電視機,大部分城市家庭已經有了洗衣機、冰箱等家電。如果收入繼續(xù)增長,居民家庭收入繼續(xù)提高,計算機將成為下一個消費熱點。
相關影視:歐美理論在線電影
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