“金利來”的確是一個(gè)難得的..." />
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劇情簡介
反賭港片劇情介紹:
“金利來”的確是一個(gè)難得的好牌子，但有了吉利的好牌子之后，還需要廣告作宣傳。否則，產(chǎn)品的知名度仍然是上不去的。最初，曾憲梓也不敢花大本錢去做廣告，生怕做了廣告收不回費(fèi)用。但一個(gè)偶然的機(jī)會(huì)，他把“金利來”推到電視廣告上去了。
曾憲梓后來回憶此事，感觸最深。他說：“我得感謝我的一個(gè)朋友，當(dāng)時(shí)他在香港無線電視臺(tái)工作。1971年，適逢取得世界冠軍的中國乒乓球隊(duì)訪問香港。這個(gè)朋友力邀我購買電視臺(tái)轉(zhuǎn)播乒乓球表演賽的贊助權(quán)，在比賽中穿插播放金利來領(lǐng)帶的廣告，我聽了連連推辭。廣告費(fèi)要3萬港元，而當(dāng)時(shí)的3萬元可以買一套60多平方米的房子了。我這個(gè)天天為6口之家奔忙的人，如何支付這筆費(fèi)用呢?我確實(shí)拿不出這筆錢。這位朋友作了通融，答應(yīng)做完廣告后再收錢，并以分期付款的方式交清，雖然我仍然擔(dān)心播完后交不出錢，但是又想，做生意總是要冒一定風(fēng)險(xiǎn)的。我這次不妨冒一次風(fēng)險(xiǎn)，況且，這是為我的產(chǎn)品做宣傳呀！我想，宣傳了就會(huì)有更多的人知道，產(chǎn)品也就會(huì)有更多的人購買，何不抓住這個(gè)機(jī)會(huì)試一試呢？于是我下了孤注一擲的決心，做!自從表演賽結(jié)束之后，‘金利來領(lǐng)帶，男人的世界’的廣告詞就家喻戶曉，訂單雪片般飛來，電話也響個(gè)不停，金利來出名了。我和太太打賭的話‘總有一天，我坐在電話機(jī)旁也可以做生意!’實(shí)現(xiàn)了。由于訂貨太多，我急著買機(jī)器，請(qǐng)工人，買廠房，忙了個(gè)不可開交。我不但還清了廣告費(fèi)，還有了廠房、房子、汽車、工人……隨后，我又在香港小姐選舉、尼克松訪華等專題節(jié)目中做電視廣告。從此，金利來聲譽(yù)鵲起，家庭作坊變成了領(lǐng)帶工廠。1971年，金利來遠(yuǎn)東有限公司問世，電視廣告給金利來添了成功的翅膀”。
相關(guān)影視:反賭港片
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友情鏈接
